Business Process & Automation Consultants · Cambridgeshire, UK

Find out what's actually slowing your business down.

We help businesses find the friction in how they work: the manual processes, the duplicated effort, the tools that don't talk to each other, and then we build the systems that remove it. Consultancy that comes with the ability to actually implement.

Currently taking on new projects
Advice you can act onWe build the fix, not just recommend it
Straight to the foundersNo account managers, no outsourcing
automate.ts
export async function streamline() {
  const business = await connect({
    ai: "enabled",
    bookings: "automated",
    admin: 0,
  });

  return business.focus();
}
all systems operational0 admin tasks pending
What we do

We work out what's slowing you down, then fix it.

Most consultants hand you a report and leave. We start by diagnosing where your business loses time and money, then we have the rare ability to build the fix. Two ways in: consultancy to find the problem, delivery to remove it.

Where we start

Consultancy is the front door. We find the real problem before anyone talks about building anything.

Business Process & Operations Consultancy

Where is your time actually going? We map how your business runs day to day and find the duplicated effort, the manual steps that shouldn't be manual, and the tools that don't talk to each other. You get an honest diagnosis and a prioritised plan to fix it, with no assumption that the answer is more software.

Process ReviewWorkflow MappingSystems AuditEfficiency RoadmapTech Stack Review
Learn more →

AI & Automation Consultancy

AI and automation are powerful, but only in the right places. We assess where they genuinely help your business and, just as usefully, where they don't. You get a readiness assessment, clear use cases ranked by value, and a realistic plan, before a penny is spent on implementation.

AI ReadinessUse-Case AssessmentAutomation StrategyImplementation
Learn more →
How we deliver

The build arm. Once we know what's actually needed, we make it happen.

Business Process Automation

The build arm of our consultancy. Once we've found the tasks that are draining your time, we streamline them: reducing manual work while improving accuracy and consistency. From lead capture and appointment scheduling to CRM integrations and workflow automation, we build systems that keep your business running with less effort.

Lead ManagementAppointment SchedulingCRM IntegrationsWorkflow Automation

Custom Software & Internal Tools

When off-the-shelf tools can't do the job, we build software that removes a specific bottleneck, usually one we've already identified together. Internal dashboards, customer portals, booking systems, and the integrations that make your existing tools finally work as one. Built around your workflow, not the other way around.

Internal ToolsDashboardsCustomer PortalsAPIs & IntegrationsWeb Apps

Website & Digital Presence

Your website should do more than look good. It should build trust, generate enquiries, and make it easy for people to choose your business. Whether you need a landing page, an e-commerce store, or a custom website, we build fast, modern, responsive sites designed to perform well, attract customers, and support long-term growth.

Next.jsWebflowE-CommerceCMSSEO
Learn more →
We also offer

SEO & Copywriting

Getting found online is only half the battle. Once visitors arrive, your messaging needs to turn interest into action. We write and optimise content that improves visibility, builds trust, and drives enquiries.

Social Media Management

Stay visible without spending hours creating content. We help businesses maintain a consistent presence with content that reflects their brand and keeps them front of mind.

Graphics & Branding

A professional brand creates confidence before you've said a word. From logos and colour palettes to social media assets and marketing materials, we create visual identities that help businesses stand out.

Who we are

Hi, we're Sam and Freya.

We're the founders of Axinqa, a small consultancy and software studio based in the UK and working across Europe. We help businesses work out what is actually slowing them down, then fix it, whether the answer is a process change, a smarter tool, or software we build for you.

Most consultants hand you a report and walk away. We do the diagnosis, and we have the rare ability to act on it too. When you work with us, you work directly with us, start to finish. No account managers, no outsourcing, no unnecessary complexity.

Photo of Sam

Sam

Co-founder & Business Systems Consultant

I've been a software engineer for over 15 years, and I get a genuine kick out of working out why a business feels slower than it should, then fixing it. Sometimes the answer is a process change, sometimes a better tool, sometimes custom software. I care about finding the real bottleneck rather than reaching for code by default, keeping things simple, and actually explaining what I've done.

Photo of Freya

Freya

Co-founder & Digital Strategy Consultant

I'm the classic case of corporate-lawyer-turned-creative. My legal background means I look hard at how a business actually operates, where the risk and friction hide, and how work really flows, not just how things look. I care about the whole picture, I love building things that feel intuitive, and I'm enough of a perfectionist that I'll probably still be refining something at 3:00am.

You work with us directly

No handoffs to people you've never met. We handle everything, start to finish.

Plain language, always

No jargon, no inflated proposals. We explain everything clearly and charge fairly.

In it for the long run

We'd rather be your go-to team for years than close a quick sale and disappear.

How we work

Simple, transparent, and no surprises.

Most projects go wrong because expectations aren't clear. That's why we keep the process simple, transparent, and collaborative from the start. You'll always know what's happening and what's next.

01

Discover & Diagnose

This is where every engagement begins, and it can stand entirely on its own. We map how your business actually works, where time and money leak, and what is quietly slowing you down. You come away with a clear, prioritised diagnosis and a roadmap you can act on, whether you build it with us, take it in-house, or go elsewhere. Many clients start here as a standalone piece of work, before any development is even discussed.

02

Define

Before any work begins, we'll outline exactly what we're building and the timeline. You'll receive a clear plan with defined deliverables and milestones, so everyone knows what to expect from day one.

03

Build

Once the plan is agreed, we get to work. We build in stages and share progress regularly, giving you visibility throughout the project and opportunities to provide feedback before anything is finalised.

04

Launch & Grow

We'll help you go live smoothly and continue supporting you as your business evolves. Whether that's new features, ongoing improvements, additional automation, or technical support, we're here when you need us.

FAQ

Questions, answered honestly.

The things people usually want to know before getting in touch. Still have a question? Get in touch below.

Yes, absolutely. Our Discover & Diagnose engagement is a standalone piece of work. We review how your business runs, identify where time and money are being lost, and give you a clear, prioritised roadmap you can act on however you like, including taking it in-house or to another provider. There is no obligation to have us build anything. Most clients simply find it useful that, if you do want the fixes implemented, we can do that too.

We start by understanding how your business runs day to day, usually through a conversation and a look at the tools and processes you already use. We map your key workflows and find the duplicated effort, the manual steps that could be automated, and the places where your systems do not talk to each other. You come away with a written diagnosis: what is slowing you down, what it is costing you, and a prioritised list of practical improvements ranked by impact and effort.

Small and growing businesses across the UK, Europe and beyond, in all sorts of industries. What they usually have in common is that they have outgrown the spreadsheets, manual steps and disconnected tools they started with. You do not need to know whether the answer is new software, automation, or simply a better process. Working that out is our job.

Whether it's a standalone process review, an automation project, or a full software build, you get a fixed, itemised quote before any work begins, so you know exactly what you're paying for and why. There's no markup and no hidden extras, and payment plans are available. Tell us what you're trying to achieve and we'll give you a clear price.

It depends on the scope, but we agree a timeline with defined milestones before we start, and we stick to it. A Discover & Diagnose engagement is usually turned around quickly. Automation and software builds are broken into stages, so you see progress from the first week rather than waiting months for a big reveal.

You do, completely. Any software, automation or website we build is yours, along with your domain, hosting accounts, code and content, and so are the recommendations and roadmaps we produce. We don't lock you into proprietary platforms, so if you ever want to bring things in-house or move on, everything is documented and yours to take.

Yes. We build tools, automations and websites to be as low-maintenance as possible, so day-to-day changes don't need a developer. We walk you through everything at handover in plain language, and we're always here for anything more technical.

We'd rather be your long-term team than a one-off supplier. Once something is live, you can choose ongoing support and improvements from us, or take it fully in-house. Most clients keep us around for tweaks, new ideas, and the occasional emergency.

Axinqa is a UK-registered company, and we work with clients across the UK, Europe and the US. We work remotely and our hours overlap comfortably with both UK/EU and US time zones. You'll always deal with the two of us directly, over calls and email.

Get in touch

Not sure what's slowing you down?

Whether you want a full process review, a specific task automated, some software built, or just to talk an idea through, we'd love to hear from you. You don't need to have it all worked out first.

No obligation, no pushy follow-ups. We reply to every message within one business day.